Case Study: NEFES
Case Study: NEFES
in partnership with
NEFES: DBS Agent in Turkiyë
NEFES: DBS Agent in Turkiyë
A weeklong pilot of an AI Discovery Bible Study agent gave seekers in Turkiyë a safe place to ask honest questions, scaled a local Turkish team's capacity by 3.73x, and improved their mental health by weeding out hostile prospects.
A weeklong pilot of an AI Discovery Bible Study agent gave seekers in Turkiyë a safe place to ask honest questions, scaled a local Turkish team's capacity by 3.73x, and improved their mental health by weeding out hostile prospects.
In their words
In their words
“Kavanah Media serves mission teams working in places where the Gospel is hard to share openly. In our pilot in Turkey, the AI agents gave seekers a safe place to ask honest questions about Jesus at any hour, and then connected those conversations to real people who could follow up. Technology that opens the door and hands the conversation to a disciple maker is exactly what the Great Commission needs in this season.”
“Kavanah Media serves mission teams working in places where the Gospel is hard to share openly. In our pilot in Turkey, the AI agents gave seekers a safe place to ask honest questions about Jesus at any hour, and then connected those conversations to real people who could follow up. Technology that opens the door and hands the conversation to a disciple maker is exactly what the Great Commission needs in this season.”
“Kavanah Media serves mission teams working in places where the Gospel is hard to share openly. In our pilot in Turkey, the AI agents gave seekers a safe place to ask honest questions about Jesus at any hour, and then connected those conversations to real people who could follow up. Technology that opens the door and hands the conversation to a disciple maker is exactly what the Great Commission needs in this season.”
Jon Ralls, Executive Director, Kavanah Media
The Case Study
The Case Study
in partnership with
in partnership with
AI Discovery Bible Study agent vetting catalytic leaders for disciple making movements, delivered to users via Facebook Messenger
The Pilot
In collaboration with Waha, we created an agent that takes the user through a series of 3 Bible studies relevant to the user to vet those that will be obedient to Christ's commands. The agent answers any questions the user has and follows up to see if they went through with their acts of obedience. If the user completes all 3 Bible studies and obeys in faith, then they are handed to a team on the ground for further discipleship.
Kavanah Media created Facebook ads that ran country-wide in Turkiyë. Users that clicked on the ads were routed to message the NEFES Facebook page, which was connected to the AI agent. A Kavanah Media affiliated field team of 2 (1 worker and 1 supervisor) monitored the agent's conversations and jumped in when they felt it was needed, or when the user asked to speak with a human.
The pilot was deliberately limited in scope. The goal was to test whether the AI agent could scale a very small team and get as good or better results than a fully manual digital engagement strategy. Finding a catalytic leader in a disciple making movement using the Waha method is finding a diamond in the rough. The process intentionally weeds out everyone but the most obedient few.
The Pilot
In collaboration with Waha, we created an agent that takes the user through a series of 3 Bible studies relevant to the user to vet those that will be obedient to Christ's commands. The agent answers any questions the user has and follows up to see if they went through with their acts of obedience. If the user completes all 3 Bible studies and obeys in faith, then they are handed to a team on the ground for further discipleship.
Kavanah Media created Facebook ads that ran country-wide in Turkiyë. Users that clicked on the ads were routed to message the NEFES Facebook page, which was connected to the AI agent. A Kavanah Media affiliated field team of 2 (1 worker and 1 supervisor) monitored the agent's conversations and jumped in when they felt it was needed, or when the user asked to speak with a human.
The pilot was deliberately limited in scope. The goal was to test whether the AI agent could scale a very small team and get as good or better results than a fully manual digital engagement strategy. Finding a catalytic leader in a disciple making movement using the Waha method is finding a diamond in the rough. The process intentionally weeds out everyone but the most obedient few.
“Before the new AI responder, I used to have to handle every message myself. When messages came at night or when I was busy, I couldn’t keep up with the volume. Now people get answered much faster, conversations go more smoothly, I don’t have to deal with inappropriate or profane comments, and I get to spend more time on the people that are most interested. Over the course of the day, it saves me a lot of time.”
— Digital Responder in Turkiyë, NEFES
The Results
We found that the rate of finding a catalytic disciple making movement leader was approximately the same — meaning the AI agent did not incorrectly weed out candidates that human responders would have otherwise let through. However, using the AI agent allowed the field team to service 3.73 times the amount of prospects they otherwise could have. Responders spent their time on pre-qualified candidates, freeing them up to focus on the highest value engagements.
There was another side effect that is more difficult to quantify, yet which is vitally important to the sustainability of field teams around the globe. In many regions — and especially in the Muslim world — between 75-90% of prospects that come through via ads are actually hostile. They are antagonistic to the Christian faith and verbally abuse digital responders. The toll that takes on the mental health of such workers, and therefore attrition rate, has simply become a known hazard of the job. AI tirelessly turns its metaphorical other cheek, accepting the abuse and always offering a gracious gospel-centered response. Only those who are sincerely seeking get through the human responders, who get to participate in only the most rewarding conversations.
The Results
We found that the rate of finding a catalytic disciple making movement leader was approximately the same — meaning the AI agent did not incorrectly weed out candidates that human responders would have otherwise let through. However, using the AI agent allowed the field team to service 3.73 times the amount of prospects they otherwise could have. Responders spent their time on pre-qualified candidates, freeing them up to focus on the highest value engagements.
There was another side effect that is more difficult to quantify, yet which is vitally important to the sustainability of field teams around the globe. In many regions — and especially in the Muslim world — between 75-90% of prospects that come through via ads are actually hostile. They are antagonistic to the Christian faith and verbally abuse digital responders. The toll that takes on the mental health of such workers, and therefore attrition rate, has simply become a known hazard of the job. AI tirelessly turns its metaphorical other cheek, accepting the abuse and always offering a gracious gospel-centered response. Only those who are sincerely seeking get through the human responders, who get to participate in only the most rewarding conversations.
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Kingdom Collaboration
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Kingdom Collaboration
It starts with a conversation.
Whether you’re starting fresh or need to plug some gaps in your existing project — we’re here to meet you where you are. Fill out the form below or book a call.
Book a Call with Us
Kingdom Collaboration
It starts with a conversation.
Whether you’re starting fresh or need to plug some gaps in your existing project — we’re here to meet you where you are. Fill out the form below or book a call.